# Privacy Policy _Last updated: 12 October 2026_ ## 1. Information we do not collect Swipr is designed with privacy in mind. We do not: - Upload your photos to any server - Access your photos without your explicit permission - Share your photos with third parties - Store personal information on our servers ## 2. Information stored locally The following information is stored only on your device: - App preferences and settings - Album organization data - Album names, indexed on your device so Siri and Spotlight can find your albums - The photos you move to Trash, kept on your device until they are deleted or restored ## 3. Permissions we request - Photo Library Access: Required to display and manage your photos - Optional: Tracking (App Tracking Transparency): lets Google use your device's advertising identifier to personalise ads; you can decline it and still use every feature ## 4. Third-party services We use the following third-party services: Photo Search model: - If you turn on Photo Search, Swipr downloads its on-device search model (about 400 MB) once from a download server; the request sends no photos or personal data, only what any download carries, such as your IP address - All indexing and searching happens on your device Google AdMob (ads by Google): - The free version shows ads through Google AdMob, Google's mobile ad network - Ads appear only at natural pauses in Clean Up and as one labelled item in Library - Your photos, videos, albums and search index are never shared with Google or any advertiser - Where the law requires it, Swipr asks for your consent through Google's consent form before any ad loads; you can change your choice in Settings › Swipr Pro › Ad privacy choices - iOS asks whether Swipr may track you; Google uses your activity in other companies' apps and websites to choose ads only if you allow tracking, and you can change this in iOS Settings › Privacy & Security › Tracking - In the EEA and the UK, whether ads may be personalised is a separate choice you make in Google's consent form - To show ads, Google's ad SDK may collect: your device's advertising identifier (only if you allow tracking), your IP address and approximate location, device and app information (model, iOS version, language), ad views and taps, and diagnostic data - Google and its ad partners use this to show ads, personalise them where you agreed, measure them and prevent fraud; in the EEA and the UK, Google's consent form lists those partners - How Google uses this information: [How Google uses information from sites or apps that use its services](https://policies.google.com/technologies/partner-sites) and the [Google Privacy Policy](https://policies.google.com/privacy) - You can manage the ads Google shows you in [My Ad Center](https://myadcenter.google.com) - Swipr Pro, a one-time Apple In-App Purchase, removes all ads; Apple handles the payment and Swipr never sees your payment details ## 5. Data security - Swipr itself keeps your photos and app data on your device; in the free version, Google's ad SDK collects the information listed in section 4 - We do not have access to your photos or personal data - We recommend regular backups of your important photos - Use device security features (passcode, biometrics) to protect your data ## 6. Children's privacy - The App is not intended for children under 13 - We do not knowingly collect information from children - Parents should monitor their children's app usage ## 7. Your rights You have the right to: - Grant or revoke photo library permissions at any time - Opt out of personalised ads: decline tracking in iOS Settings › Privacy & Security › Tracking, change Ad privacy choices in Swipr, or use Google's My Ad Center - Delete the App and all associated local data - Contact us with privacy concerns ## 8. Data retention - Swipr itself does not retain any personal data off your device; Google retains the ad data listed in section 4 under Google's Privacy Policy - Local data is deleted when you uninstall the App - Cached data can be cleared in App settings ## 9. International users - The App can be used globally - Swipr itself keeps your photos and app data on your local device; Google's ad SDK collects the information listed in section 4 - Subject to your local privacy laws ## 10. Changes to this policy - We may update this Privacy Policy periodically - Significant changes will be notified through App updates - Continued use constitutes acceptance of changes ## 11. California residents Under the California Consumer Privacy Act (CCPA), you have additional rights: - Right to know what personal information is collected - Right to delete personal information - Right to opt-out of the sale of personal information - Right to non-discrimination Note: We do not sell personal information. ## 12. European users (GDPR) If you are in the European Economic Area: - Legal basis for processing is your consent - You can withdraw consent at any time - Data portability rights apply to your local data - Right to lodge a complaint with supervisory authorities ## 13. Contact us For privacy-related questions, contact us through: - The App Store listing ## 14. Consent By using the App, you consent to this Privacy Policy and agree to its terms.